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89 Seconds

Best Design Awards Finalist — Editorial — ISTD Student Brief — Fourth Year University Project2025

This project is a response to the 2025 student brief from the International Society of Typographic Designers.

89 Seconds is an editorial and typographic exploration of the concept of the Doomsday Clock, the metaphorical symbol for our proximity to the end of the world as we know it. It is a confronting public service announcement, warning of widespread global consequences if nuclear risk increases and our climate worsens, set every year by the Bulletin of the Atomic Scientists.
I chose to explore this by creating a publication that leads the reader through the years that the Clock has been active. From 1947 to 2025, we experience the non-linear yet ominous progression towards “Midnight”, or Doomsday, and this urgency is communicated to the audience through typography and editorial format. Upon reaching the current milestone, 89 seconds to Midnight, the publication gives a gloomy reminder of the current state of nuclear risk in 2025 and closes with the warning: ‘We are running out of time.’
This book was designed to be displayed standing up with its pages flared out, reflecting the motif of a clock. It takes form as a tangible representation of the movements of the Doomsday Clock towards humanity’s self-inflicted demise.
This project was selected as a finalist in the Student Graphics Category in the 2025 Best Design Awards.

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89 Seconds — The Doomsday Clock

Best Design Awards Finalist — Editorial — ISTD Student Brief — Fourth Year University Project2025

This project is a response to the 2025 student brief from the International Society of Typographic Designers.

89 Seconds is an editorial and typographic exploration of the concept of the Doomsday Clock, the metaphorical symbol for our proximity to the end of the world as we know it. It is a confronting public service announcement, warning of widespread global consequences if nuclear risk increases and our climate worsens, set every year by the Bulletin of the Atomic Scientists.
I chose to explore this by creating a publication that leads the reader through the years that the Clock has been active. From 1947 to 2025, we experience the non-linear yet ominous progression towards “Midnight”, or Doomsday, and this urgency is communicated to the audience through typography and editorial format. Upon reaching the current milestone, 89 seconds to Midnight, the publication gives a gloomy reminder of the current state of nuclear risk in 2025 and closes with the warning: ‘We are running out of time.’
This book was designed to be displayed standing up with its pages flared out, reflecting the motif of a clock. It takes form as a tangible representation of the movements of the Doomsday Clock towards humanity’s self-inflicted demise.

This project was selected as a finalist in the Student Graphics Category in the 2025 Best Design Awards.